Healthy aging: The changing landscape of long-term health - Video

Watch experts discuss the keys to creating healthy aging products during SupplySide West 2023. Price $59

Todd Runestad, Content Director,

June 27, 2024

older woman smiling on a gray background, healthy aging

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Healthy aging is arguably the raison d’etre of the entire supplements industry. It starts with filling the nutrient gaps of youngsters and ends by supplementing to support the continued health of an aging body. It’s a much different landscape than the previous anti-aging strategy aimed solely at older adults already suffering the consequences of long-term inflammation and degeneration of the body’s many systems. The future of new product development to help people age gracefully includes these hot topics:   

  • Compelling research around life extension through nicotinamide adenine dinucleotide (NAD+) activators, telomere-lengtheners and increased longevity.   

  • Cognitive health’s  expansion of the market from only older consumers to include young knowledge workers.   

  • Vision health supplements’ rise to prominence as consumers recognize the damage caused by screen use.   

This video is from SupplySide West 2023.


0:00:00-0:03:15 – Introduction   

0:03:15-0:42:00 – Market update: State of the aging market with ingredients and supplements: Bill Giebler, content & insights director, Nutrition Business Journal and Todd Runestad, content director, Natural Products Insider   

0:42:00-1:10:00 – Supporting women and children through their life spans via supplementation: Steffi Neth, marketing communications director, Lief Labs   

1:10:00-1:49:00 – Protein’s role in the aging body: Chris Lockwood, Ph.D., VP of scientific affairs, Nutrabolt   

1:49:00-2:20:00 – Nine ways to extend lifespan through nutrition. Greg MacPherson, founder, SRW Laboratories   

2:20:00-2:52:00 – NAD, autophagy and other declines in aging: Nutraceutical compensation. Gene Bruno, MS, MHS, RH(AHG), chief scientific officer, Nutraland USA Inc.   


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About the Author(s)

Todd Runestad

Content Director,, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for and Natural Products Insider digital magazines. Other incarnations: supplements editor for, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.


Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.


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