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Healthy aging: Outward vitality – digital magazine

Healthy aging: Outward vitality – digital magazine

The world’s population is aging, but with that comes opportunity for cosmetics and finished product manufacturers to offer natural solutions to consumers’ growing demand for things that can help stem the effects of time. More and more, people old and young are seeking solutions that will help them age gracefully, gently and holistically, and companies that offer powerful product answers are in a position to capitalize.

Takeaways for Your Business:

• Brands should discontinue “anti-aging” strategies, while focusing more on healthy aging approaches.
• Folks 65 and older use nutraceuticals the most, but younger people’s aging awareness in on the rise.
• Society should value the elderly while narrowing the health inequalities that exist across age groups.

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