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Slide Show: Opportunities in the Children’s Nutrition Market

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Developing products that effectively appeal to children is more difficult than it sounds. The kids’ supplement and food and beverage market is particularly challenging because industry players must market to both the end users and the purchaser while keeping marketing messages on point. In addition to nutritional value, consumers also are looking for products that align with their views on sustainability, clean label and transparency.

This Slide Show features information excerpted from the “Children’s Nutrition: The Next Gen” panel discussion at SupplySide West 2017. Speakers included:

  • Lynn Dornblaser, director of innovation and insight, Mintel
  • Satya Jonnalagadda, Ph.D., director of global nutrition science, Kerry
  • Maureen Enright, vice president and director, Children’s Food and Beverage Advertising Initiative, Council of Better Business Bureaus Inc.
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