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Slide Show: Sparking Beverage Innovation

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Beverages are big business. But coming up with the next pumpkin spice latte is no easy task. Product developers review all types of information in their creative process, from culinary and social trends, ingredients and flavors, and nutritional attributes to overall product concept/delivery. Developing a go-to-market strategy is also crucial—particularly to planning—as these decisions can impact everything from pricing strategy to shelf position.

This Slide Show features information excerpted from the "Sparking Beverage Innovation" presentations at SupplySide West 2016. The speakers included:

Suzy Badaracco, president, Culinary Tides Inc.

Tom Vierhile, innovation insights director, Canadean

Andy Dratt, executive vice president, Imbibe

Debbie Wildrick, chief strategy officer, MetaBrand

For related resources from the session’s speakers, click the following:

Infographic: U.S. Beverage Market Trends

Video: Functional Beverage Formulation

SupplySide West Podcast 11: Planning a Successful Beverage Launch

Innovation in Beverage Ingredients

Video: Culinary Influence on Beverage Trends

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