Beverages are big business. But coming up with the next pumpkin spice latte is no easy task. Product developers review all types of information in their creative process, from culinary and social trends, ingredients and flavors, and nutritional attributes to overall product concept/delivery. Developing a go-to-market strategy is also crucial—particularly to planning—as these decisions can impact everything from pricing strategy to shelf position.
This Slide Show features information excerpted from the "Sparking Beverage Innovation" presentations at SupplySide West 2016. The speakers included:
• Suzy Badaracco, president, Culinary Tides Inc.
• Tom Vierhile, innovation insights director, Canadean
• Andy Dratt, executive vice president, Imbibe
• Debbie Wildrick, chief strategy officer, MetaBrand
For related resources from the session’s speakers, click the following: