Consumers want tasty, healthy snacks with clean labels, and bars fit this trend nicely. However, bar manufacturers can face formulation challenges, especially with tricky—yet popular—ingredients like protein. In this video, Mary Mulry, managing director, Foodwise One, lists the top trends consumers are looking for in bars and gives tips in bar formulation.
In this video, Mulry discusses:
How the clean label trend affects bar trends and formulation.
New bar ingredient categories that are driving innovation.
The challenges with formulating with pea and soy proteins.
Hear more from Mulry on snack formulation on the SupplySide West Panel: How to Profit from the Healthy Snack Revolution on Friday, Oct. 7 at 2 p.m.