Taking home a 2017 Editor’s Choice Award (ECA) for best new probiotic product with its Superfood Chocolate Cocoa Mocha COFFEEBERRY® bar, Good Superfoods is also a contract manufacturer with a firm grasp of how to create winning natural products. In this podcast, recorded on location at SupplySide West in Las Vegas, founder and CEO Paul Frantellizzi and Jennifer Gaudry, senior vice president of research and development (R&D), share insight into the world of creating tasty chocolate bars (and other products) with efficacious doses of functional ingredients. They join Karen Butler, content marketing manager, in discussing:
• Some of the challenges of creating unique, high-quality products and how that led to the founding of Good Superfoods
• Interesting proprietary functional ingredients making their way into formulations—confectionery and other
• Whether there’s any concern when partnering with a contract manufacturer that has its own popular branded product lines
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