Natural Products Insider is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Healthy INSIDER Podcast: Chickpea Offers Vegan Protein Choice

As consumers seek alternative protein sources, InnovoPro’s chickpea protein and starch products offer brands a unique choice.

Consumers are searching for products made from alternative proteins, causing brands to create new products or reformulate already marketed products. At Rethinking Food 2018 in Tel Aviv, Israel, Ginger Schlueter, assistant editor, spoke with Taly Nechushtan, CEO, and Nitzan N. Ben Chaim, CTO, at InnovoPro Limited, makers of chickpea protein and starch. Taly begins the conversation discussing why brands should consider chickpea protein in their formulations, points out trends within the industry and offers takeaways for already established brands as well as advice for new brands. Nitzan concludes with the top four important characteristics of alternative proteins.

Key points of this podcast include:

  • The food industry is seeking protein alternatives.
  • Previously, consumers based purchase decisions on brand preferences; now they engage more with labels, seeking nutrition and well-being of the total formula.
  • New-to-the-industry advice: have a quality product and raw materials, and a natural process with no additives, resulting in a clean label.

Additional Resources:

Got feedback? Email Ginger Schlueter at, or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.