From its roots in reducing the number of ingredients and opting for more "natural" alternatives, clean label has evolved to include transparency at every level—from sourcing and production methods to packaging and claims. As consumers continue to embrace health and wellness, brands offering clean label products must understand the mindset of the consumer and identify go-to-market opportunities.
In this episode, Daniel Lohman, strategic adviser in the consumer packaged goods (CPG) and organic industries at Category Management Solutions, and Judie Bizzozero, editor at Food Insider Journal discuss:
- Consumer perception of clean label and what that means to brands and retailers.
- Reasons why consumers will pay a premium for products that fully meet their needs for nutrition, satiety, authenticity and transparency,
- Key food and beverage categories with whitespace.
Got feedback? Email Judie Bizzozero at firstname.lastname@example.org, or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast