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Growing the plant-based market – podcast

The Plant Based Foods Association (PBFA) was launched three years ago at the Natural Products Expo West show with the mission to promote the plant-based foods industry by removing obstacles to a fair and competitive marketplace for alternatives to animal ingredients and products, noted Michele Simon, executive director.

Data from a 2018 study conducted by Nielsen and commissioned by the Plant Based Foods Association (PBFA) revealed plant-based food sales grew by 20 percent from the previous year to reach a staggering $3.3 billion. Listen to Michele Simon, executive director of the Plant Based Foods Association, and Judie Bizzozero, senior editor, Natural Products INSIDER, discuss key factors surrounding the growing plant-based market.

In this podcast, Simon discusses:

  • PBFA’s mission to promote the plant-based food category
  • PBFA’s voluntary standards to promote consistency in labeling
  • Federal and state policy updates
  • Efforts to promote plant-based foods at the retail and foodservice levels.

Simon is speaking at the Growing the Plant-Based Market session on Thursday, March 7, 2019. at 9 a.m. at Natural Products Expo West in Anaheim, California. Register for the session at


Got feedback? Email Judie at, or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast

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