The 2020 SupplySide NEXTY Awards recognize innovation, inspiration and integrity across a range of finished product categories. The NEXTY Awards celebrate brands setting themselves apart as leaders in wellness trends, solving today's health and sustainability problems and striving towards ingredient innovation.

• Innovation: The product or company shows truly creative thinking and execution (not a "me too" approach); uses a newly discovered or rediscovered ingredient, flavor profile, technique or process; fills a legitimate (though perhaps not yet recognized) natural products market need or niche; and/or is predicted to have longer-term impact in the
  industry.
• Inspiration: The product or company adheres to an unusual or new mission targeting an issue or problem not yet widely addressed; its message/mission is clearly communicated, focused and effective, with real, wide-reaching potential or already proven positive social or environmental impact.
• Integrity: The product or company takes a creative, next-gen approach to clean ingredient(s), sustainability, transparency, traceability and safety/security.