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Tea Market Poised for Quick GrowthTea Market Poised for Quick Growth

November 12, 2007

1 Min Read
Tea Market Poised for Quick Growth

According to Tea and Ready-to-Drink Tea in the U.S., a new report from Packaged Facts, Rockville, MD, tea remains a largely underdeveloped market in the United States and is poised to double over the next five years. The report estimates that sales for instant, leaf, liquid concentrate and ready-to-drink (RTD) tea will grow from $7.4 billion this year to nearly $15 billion by 2012.

A primary driving factor catalyzing this growth is increased consumer attention on health and wellness, as well as the aging baby boomer population. And tea itself has a healthy image that continues to grow. A functional beverage, tea fits into the well-established movement among aging baby boomers to seek out foods and beverages that promise wellness and anti-aging effects, notes the report.

This report examines both the U.S. retail and foodservice tea markets, analyzing such products as instant tea, leaf tea, liquid concentrate and RTD beverages. The report also addresses:

  • Market size and composition, including projected market growth;

  • Specific brands and market shares;

  • Profiles of mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market;

  • Retail and foodservice strategies;

  • The consumerwhos buying what, and where

  • The products;

  • Trends and opportunities.

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