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Being a leader in the clean label food and beverage space doesn't happen overnight. Understanding trends, ingredient considerations, supply chain issues and production processes is paramount for success.
The global market for functional food and beverages is expected to reach US$255 billion by 2024. As the market continues to lean toward clean label, product formulators must be mindful that some ingredients are not a 1:1 replacement and reformulation can affect product traits such as mouthfeel, shelf life, taste and functionality.
In this SupplySide West edition of the Healthy INSIDER Podcast, Judie Bizzozero, editor, Food Insider Journal, and Liz Myslik, chief marketing officer of Fresca Foods and CEO of Fresca Brands, discuss:
Clean label food and beverage trends
Clean label reformulation considerations such as timing, costs and ingredient selection
Tips on selecting and benefits of working with a co-manufacturer
Links and resources:
SupplySide West Workshop: Recipe for Success: Clean Label Food and Beverage Reformulation on Saturday, Nov. 10 8:30 to 11:30 a.m.
Got feedback? Email Judie at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast
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