Multivitamins are a staple among health-minded consumers. According to the Council for Responsible Nutrition’s (CRN) 2016 Consumer Survey on Dietary Supplements, the multivitamin ranked in the top five most popular supplements. Interestingly, emerging trends are impacting multivitamins and innovation within the multivitamin category. In this episode, Rachel Adams, managing editor, and MegaFood Director of Innovation Stacey Gillespie discuss:
- Multivitamin trends, including popular delivery forms;
- Targeted multivitamin nutrition; and
- How “whole food” nutrition is impacting the category.