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Healthy INSIDER Podcast 64: Multivitamin Trends

Rachel Adams, managing editor, talks with MegaFood Director of Innovation Stacey Gillespie about multivitamin trends, including popular delivery forms, targeted multivitamin nutrition and how "whole food" nutrition is impacting the category.

Rachel French

May 15, 2017

Multivitamins are a staple among health-minded consumers. According to the Council for Responsible Nutrition’s (CRN) 2016 Consumer Survey on Dietary Supplements, the multivitamin ranked in the top five most popular supplements. Interestingly, emerging trends are impacting multivitamins and innovation within the multivitamin category. In this episode, Rachel Adams, managing editor, and MegaFood Director of Innovation Stacey Gillespie discuss:

  • Multivitamin trends, including popular delivery forms;

  • Targeted multivitamin nutrition; and

  • How “whole food” nutrition is impacting the category.

Got feedback? Email Rachel at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast

 

 

About the Author(s)

Rachel French

Rachel French joined Informa’s Health & Nutrition Network in 2013. Her career in the natural products industry started with a food and beverage focus before transitioning into her role as managing editor of Natural Products Insider, where she covered the dietary supplement industry. French left Informa Markets in 2019, but continues to freelance for both FBI and NPI.

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