The budding inflammation management product is backed by a folder filled with supportive science and the latest data on market and consumer trends and whitespaces, but there is still more to learn. A review and analysis of current anti-inflammatory products on the market can provide additional insights to shape the product’s development and formulation.
Of course, such supplements and related products are no longer just sold in health food stores. They are stocked in all manner of retailers, from convenience stores to big box, increasingly available online and even hawked by neighbors, family and friends participating in multi-level marketing operations. Another great resource, especially for the latest innovative offerings, is natural products trade shows.
The largest shows in this segment, the Natural Products Expos, track products and ingredients relative to claims made and number of offerings via New Hope’s NEXT data group. For instance, the NEXT data can provide insights on products that make an inflammation claim, including growth from year-to-year and breakdowns of product types (e.g. supplements vs. foods).
Increased activity identified by NEXT for inflammation products includes diet & nutrition (e.g. supplements) and food segments such as baked goods, snacks, cookies and candies. Included here are details on real products in key categories tracked by NEXT from 2017 to 2019 Expos.
To read this article in its entirety, check out the Inflammation: Mindful ingredient applications – deep dive.