Video: Snack Marketing

Business is booming for snack brands, but the flipside is that the category is much more competitive than it’s been in the past. Consumers are snacking all the time, and they see everything as a snack—fortified dairy alternative beverages, yogurt, bars, cheese, nut butters, fruit, etc.

October 25, 2016

Business is booming for snack brands, but the flipside is that the category is much more competitive than it’s been in the past. Consumers are snacking all the time, and they see everything as a snack—fortified dairy alternative beverages, yogurt, bars, cheese, nut butters, fruit, etc.

In this video recorded at the 20^th SupplySide West in Las Vegas, Lynn Dornblaser, director of innovation and insights, Mintel, explores the topic she covered in the panel discussion, "How to Profit from the Healthy Snack Revolution." Dornblaser and Sandy Almendarez, editor in chief, INSIDER discuss:

The consumers who are most likely to purchase snacks
How health claims have moved away from the low-fat, -sodium, -calorie variety into the realm of clean label and wholesome ingredients
Tips to marketing snacks to see product success

Here from the other speakers in the snacks panel discussion:

Video: Trends in Nutrition Bar Formulation (with Mary Mulry, managing director, Foodwise One
SupplySide West Podcast 3: Marketing Snacks to Consumers (Peter Leighton, founding partner & CEO, Abunda)

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