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Research and Markets forecasts the global healthy snack market will reach US$32.8 billion by 2025. Likewise, Euromonitor predicts ongoing growth in the global bar market, which sits at $13.4 billion in annual sales. The rising awareness about clean labels and healthy snacking—along with the mobility of the products—is propelling growth. Formulators are exploring the options for innovation with ingredients such as proteins, grains, sweeteners, humectants, fats, fibers, fruits, nuts, hydrocolloids and probiotics. Takeaways include: *A study by IRI found 90.6 percent of consumers choose snacks based on taste. *Ethnic flavors, particularly Asian and Latin American, are trending in snacks and bars. *Plant-based proteins are popular, but their strong flavor and dry texture challenge formulators.