As the clean-label movement becomes less of trend and more of a standard within the food and beverage industry, brand owners, product developers and suppliers have to re-evaluate their product formulations and accommodate this new consumer demand. The process of creating a clean-label product, or transitioning an existing product to a cleaner label, is rarely (if ever) a mere swap out of ingredients. Takeaways include: *The strongest area for growth for clean-label products is in the food and beverage sector. *Industry needs to address supply chain issues such as sustainability and foreign verification. *Nutrition and formulation considerations impact product development timing and opportunities.