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Issue Summary

Powdered drink mixes are appreciated by consumers seeking convenient, tasty options that offer a wide range of ingredient options and health benefits. They're also popular with product developers who can meet consumer expectations while enjoying the formulation benefits unique to powdered options. That said, developers must understand the nuances of formulating powdered drink products, especially within the context of clean, natural labeling.

Table of Contents

Viewpoint
by Rachel Adams

Powdered Drink Mixes: A Look Into Trends, Consumer Expectations and Formulation Considerations
by Rachel Adams

Takeaways for Your Business

  • Providing muscle fuel and satiety support, protein is a highly sought powdered drink mix ingredient.
  • Consumers have high expectations for taste, texture, mouthfeel and overall quality in powder products.
  • Particle size, solubility and mineral suspension are among the challenges of working with powders.