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Issue Summary

Without an overarching legal precedent or official definition from FDA or FTC, "clean label" is a movement transforming industry based solely on perceived consumer preference. Products that fit into the category may have positive additions like the use of natural flavors, colors and preservatives; or be included by the absence of substances such as GMOs (genetically modified organisms) and allergens. In recent years, considerations such as organic and fair trade factor in, as consumers use technology to research deeper levels of brand transparency.

Table of Contents

Viewpoint
by Judie Bizzozero

Nostalgia, Transparency and the Staying Power of Clean Label
by Alan Rownan

5 Core Concepts to Clean Label Success
by Steve Taormina

Clean Label™
by Suzanne Shelton

The Next Phase of the Clean Label Movement
by George Pontiakos

A Legal Look at the Definition of ‘Clean Label’
by Steven Shapiro

Reformulation Strategies for Cleaning Up Labels
by Joost Blankestijn and Jerome Diaz

Clean Label IP Trends
by Andreas Baltatzis and Gideon Eckhouse

Takeaways for Your Business

  • Reformulating for clean label requires deep knowledge of the constituents of the product matrix.
  • Product quality, brand transparency and honest marketing can attract clean label customers.
  • Per FDA, any ingredient used to color a food must be labeled an "artificial" color.