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Issue Summary

In the past, cognitive health supplements traditionally targeted two ends of the age spectrum—healthy development for infants and children, and anti-aging for seniors. However, supporting the brain is a universal concern, with consumers of all ages increasingly turning to natural ingredients to help boost memory, concentration, mental acuity and executive function. Athletes, executives, academics, young mothers and middle-agers are all equally viable cognitive health candidates.

Table of Contents

Viewpoint
by Rachel Adams

Supplementation for Cognitive Health
by Kaddie Stephens

Supplemental Intervention in Traumatic Brain Injury
by Michael Lewis, M.D.

Enhancing Brain Health With Herbs
by Chris Kilham

Nutrition and Cognitive Health
by Nicole Stringham, Ph.D.

Memory Rescue on the Horizon
by Parris Kidd, Ph.D.

Brain Boost: A review of the market for cognitive health products
by Rachel Adams

Takeaways for Your Business

  • Retaining mental sharpness during aging is a top health concern of consumers ages 18 to 75 years.
  • From 2016 to 2017, the U.S. market for cognitive health products grew 37.2% to US$131.9 million.
  • Omega-3 fatty acids DHA and EPA are the building blocks for all cells, including those in the brain.