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Issue Summary

Astaxanthin is a potent antioxidant with the potential to aid eye, brain and cardiovascular health, among myriad other applications. Despite the wide array of possibilities, marketers are urged to focus on a short list of benefits to better earn consumer trust. Available in cracked and uncracked powders, oil extracts and microencapsulated, gelatin-coated beadlets, the vivid red carotenoid offers delivery format versatility. As with many ingredients, unique formulation considerations are dependent on extraction, degradation and delivery.

Table of Contents

Viewpoint
by Sandy Almendarez

The Art of Astaxanthin Application
by Danielle Rose

Takeaways for Your Business

  • Astaxanthin may benefit areas such as immune health, inflammation, anti-aging and sports nutrition.
  • The carotenoid's versatile delivery formats facilitate innovation in supplements, foods or beverages.
  • Astaxanthin's potent antioxidant properties allow for the use of smaller doses in finished products.