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Issue Summary

As the most recent nutrient to receive a reference daily intake (RDI) from FDA, choline—and the fact that most Americans aren’t getting enough of it—is gaining attention. Involved with liver function, cell structure, neurotransmitter production, muscle recovery and metabolism among other functions, choline is truly an essential nutrient. Since the majority of health-conscious consumers don’t regularly eat high-choline food sources such as beef liver and egg yolk, properly marketed dietary supplements can have broad appeal.

Table of Contents

Viewpoint: Choline Enlightenment
by Sandy Almendarez

Choline—An Underused, Essential Nutrient
by Marygrace Taylor

SupplySide & Vitafoods Global Storefronts Directory

Takeaways for Your Business

  • Nine out of 10 Americans aren’t getting enough choline in their diets.
  • Many consumers and health care providers lack education about the need for and importance of choline.
  • Pregnant women, overweight or obese adults, older adults and athletes are key customers to target.