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Issue Summary

For years, sugar-sweetened products were the norm; but health concerns and the shift to reduce added sugars created space for market innovation. While artificial sweeteners offer alternatives, the current demand for clean-label solutions has opened the door to more natural options. Stevia, honey, coconut sugar, agave syrup, raw sugar, brown rice syrup, brazzien, oat and yacon are among the ingredients gaining traction in the quest to satisfy consumer desire for increasingly natural sweeteners that don’t compromise on taste.

Table of Contents

Viewpoint: Finding the Sweet Spot, Naturally
by Judie Bizzozero

Natural Sweeteners Keeping Products ‘Sweet’
by Courtney Johnson

Sugar’s Days Are Numbered, but Sweetness Reigns
by Sara Petersson

The Market Turns From Added Sugar to Natural Sweeteners
by Steve Williams

Stevia Leads as a Trending Alternative in the Global Sweetener Market
by Sudhir Ahluwalia

Leaders and Trends in Sweetener Intellectual Property
by Andreas Baltatzis and Gideon Eckhouse

SupplySide & Vitafoods Global Storefronts Directory

Takeaways for Your Business

• 2016 research found consumers check sugar content on a label more often than calories or total fat.
• More than half the population prefers foods without added sugars, up 33% compared to a decade ago.
• Nearly 200 times sweeter than sugar, stevia is a go-to low-glycemic sweetener, especially in blends.