Today's nutrition bars have exploded beyond the sports arena and appeal to a wide range of consumers. Whether focused on clean label, high protein, indulgence, meal replacement or snacking, consumers are seeking out convenient, portable products that deliver taste and functionality. Download the free "Raising the Nutritional Bar" Digital Issue to learn about the global bars market, trending ingredients and formulation solutions for nutrition bars, new product launches, and tips on marketing nutrition bars.
Table of Contents
- Viewpoint: Bars Galore
- The Business of Bars: Market Ready for Purposeful, Premium Products
- Raising the Nutritional Bar: Functional Ingredients and Formulation Strategies for Building Better Bars
- New Bar Products are Worldlier, Healthier
- The Evolution of Marketing Nutrition Bars
Takeaways for Your Business
- In the past five years, energy and nutrition bars emerged as one of the fastest-growing categories in packaged food.
- Growth in the bar segment is being driven by demand for products with healthy halos and clean-label ingredients.
- Nutrition bars are rebuilding their reputation with natural, organic and non-GMO ingredients.