Although a store may offer (and sell) hundreds of probiotic products, that doesn’t mean consumers are well educated about them. In fact, according to Dietitian Cassie, registered, licensed dietitian with Healthy Simple Life, most end-users are simply confused and overwhelmed by the category.

In this video, Dietitian Cassie expanded on the topic at the 2016 Ingredient Marketplace in Orlando, identifying key consumer questions, and the types of educational information brand holders should be providing.

Looking for more on the probiotics supplement market, including new market trend data and a U.S. regulatory update? Join us for the Tapping the Growing Probiotics Supplement Market workshop on Saturday, Oct. 8, at SupplySide West 2016.