Probiotics: Strain specifics color the future – digital magazine
Consumers associating probiotics with gut and health benefits is just the opening act to the market opportunity playing out now. The road to success and growth of this segment is paved with specific, proven benefits and innovative products tailored to specific populations and health goals. The probiotics industry has worked toward this specificity by studying and developing individual strains and scrutinizing them for their exact mechanisms and impacts on key populations and health targets.
Takeaways for Your Business:
- While synbiotics aren’t ubiquitous, if current scientific research is any signal, they soon will be.
- Delivering live bacteria in newer supplement formats like food is rife with considerations.
- Prebiotics and postbiotics lag probiotics from an awareness and understanding perspective.
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