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As many Americans grapple with digestive issues, concern about gut health has spilled into the pet arena.
September 24, 2014
1 Min Read
Issue Summary
As many Americans grapple with digestive issues, concern about gut health has spilled into the pet arena. An increasing list of ingredients of concern in human nutrition are now undergoing scrutiny as pet-food ingredientswhether corn, soy, gluten or by-products. However, an animals dietary and digestive needs differ from that of a person. Formulators must find the balance between consumer sentiment and scientific evidence.
Table of Contents
Digestive Wellness for Pets
The scientific pet community is trying to fully understand canine and feline digestive health. In the meantime, the animal nutrition industry is busy formulating digestion-centered foods, treats and supplements to help aid any and all gut woes.Supplements for Digestive Health and Legal Considerations
Sales of digestive supplements for pets are on the rise, as is the popularity of formulating with ingredients such as probiotics, prebiotics and digestive enzymes. Companies in the space must be mindful to research every angle, from science, formulation and product labeling to regulatory considerations.
Takeaways for Your Business
Digestive health is one of the fastest-growing segments in the animal supplement market.
When it comes to ingredients, safety and appropriateness for the animal are the top-two components.
Pet foods excluding certain nutrient sources have led to misleading information in the marketplace.
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