Infographic: The Timeless Appeal of Protein

Of the total $6.7 billion American sports nutrition market in 2015, Euromonitor International pegged protein products (bars, powders and ready-to-drink [RTD] options) as the most popular by far, clocking in at almost 90 percent of the market. More than ever, consumers are increasingly aware of—and interested in—boosting protein intake, regardless of their level of athletic activity.