Probiotic supplements reached US$2.8 billion in 2015, according to estimates from Nicholas Hall Co., with the United States selling the most among countries representing 33 percent of the total sales. Probiotics supplements jumped 127 percent from 2011 to 2015, showing they are the fastest growing supplement in the U.S. marketplace.
This growth and high demand is due to probiotic innovation, which is populating in every layer of the probiotic market from strain research, number of strains in the formulation, health benefits, regulatory compliance, delivery forms, packaging, pricing, marketing, point of sales and outreach to consumers.
In this podcast, Monica Feldman, group director of client services, Nicholas Hall Co., and Sandy Almendarez, editor in chief, INSIDER, discuss the market for probiotics, including:
How brands in Europe are addressing regulatory hurdles that limit probiotic claims
New health conditions that probiotic products address, such as sleep, oral health, heart health, sports nutrition and prenatal nutrition.
The future of probiotic innovation, which is expected to focus on personalization, more specific health conditions and fun delivery forms.
Hear more market data from Feldman at Probiotics Marketplace, a day-and-a-half event that provides insights on probiotic science and formulation considerations, as well as issues to consider for an effective go-to-market strategy on April 18 and 19 as part of Ingredient Marketplace in Orlando. Probiotics Marketplace is produced with the International Probiotics Association (IPA), the premier underwriter is Nutraceutix, and additional support is provided by BIO-CAT, Sabinsa, Unique Biotech and Viva5.
Learn more about how from Feldman and other probiotic experts in INSIDER’s Probiotic Science Digital Magazine and in the Healthy INSIDER Podcast 40: Probiotics Oral Health, Foods & Beverages.