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Digestive health: Market growth backed by science – digital magazine

Digestive health: Market growth backed by science – digital magazine

Evolving science shows the benefits of a healthy microbiome, and with consumers clamoring for products that promote positive gut bacteria, the opportunity is there for brands to capitalize on a market for supplements, food and beverages with those properties. Prebiotics, probiotics, fiber ingredients and enzyme support solutions are proven to support healthy gut bacteria, meeting consumers’ desire for optimal health.

Takeaways for Your Business:

• Innovative ingredients like fiber, prebiotics, probiotics and enzyme enhancers are reaching market.
• Market research shows product buyers know the connection between the microbiome and overall health.
• Outside of probiotics, prebiotic compounds and botanical fiber ingredients are also proven helpful.

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