Creating digestive health products

Probiotics, fiber, enzymes and other natural ingredients boost digestive health by increasing good bacteria, breaking down nutrients and supporting the mucosal lining. Research supports the digestive health benefits of various natural ingredients, but brand owners must also consider product positioning and communication efforts to ensure success in this dynamic market. Download this free Digital Magazine to read the latest research behind ingredients for digestion, and for insight on the market and marketing strategies. Takeaways include: *The U.S. digestive health market is valued at US$65 billion. *Probiotics and fiber support healthy gut bacteria, while enzymes help to digest certain nutrients. *Recent ads in the digestive health category are targeting younger consumers with humor.