Creating Digestive Health Products

Creating Digestive Health Products

Probiotics, fiber, enzymes and other natural ingredients boost digestive health by increasing good bacteria, breaking down nutrients and supporting the mucosal lining. Research supports the digestive health benefits of various natural ingredients, but brand owners must also consider product positioning and communication efforts to ensure success in this dynamic market. Download this free Digital Magazine to read the latest research behind ingredients for digestion, and for insight on the market and marketing strategies. Takeaways include: *The U.S. digestive health market is valued at US$65 billion. *Probiotics and fiber support healthy gut bacteria, while enzymes help to digest certain nutrients. *Recent ads in the digestive health category are targeting younger consumers with humor.

Table of Contents

  • Viewpoint: In the Gut(ter)
  • Digest This! Probiotics, Fiber, Enzymes and Other Natural Ingredients Boost Digestive Health
  • The Digestive Health Market
  • Up-and-Coming Products and Consumer Desires in the Digestive Health Category

Register to view the full article

Registering as a member of Natural Products INSIDER will give you free access to premium content including digital magazines, webinars, whitepapers and more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish