Ori Amrami’s 20 years of working with contract manufacturers has revealed deep insights into the interactions between brand owner and third-party manufacturer. In short, the relationships with individuals matter more than equipment and standard operating procedures (SOPs).
In this podcast, Amrami, purchasing manager, Guittard Chocolate Co., and Sandy Almendarez, editor in chief of INSIDER, discuss:
The nuances between owning a formula and owning a formulation process, and why the difference is important for brands to understand
Why it’s necessary for contract manufacturers to have a stake in the success of a product they formulate for a brand holder
How to build and maintain a relationship with a contract manufacturer to create a true partnership.
Amrami spoke at the SupplySide West 2016 Workshop: “Raising the Bar on Delivering Quality.” Check out these INSIDER assets to learn more about contract manufacturing from SupplySide West speakers who shared the stage with Amrami:
Digital Issue: Contract Manufacturing Insights