Alternative delivery formats for dietary supplements are becoming increasingly popular. Gummies, soft chews and liquids, as well as ready-to-drink (RTD) and functional beverages are gaining market share—as are clean labels—with Millennials driving much of the demand. When it comes to successfully innovating in the supplement space, choosing the right contract manufacturing partner is paramount. Ultimately, brand owners are responsible for product safety, quality and compliance, so careful consideration must go into the selection process.