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Natural colors and flavors: Evoking nostalgia — podcastNatural colors and flavors: Evoking nostalgia — podcast

In this SupplySide West edition of the Healthy INSIDER Podcast, Suzy Badaracco, Culinary Tides Inc., explains how companies are relying on natural colors and flavors that evoke nostalgia and travel.

Connor Lovejoy

September 5, 2019

Colors and flavors play an unheralded role in the reception a consumer will give a product. Food and beverage brands have to come to grips with the realization that complex trends in the natural colors and flavors industry can make or break their product. 

In this SupplySide West edition of the Healthy INSIDER Podcast, Connor Lovejoy, assistant editor, sits down with Suzy Badaracco, president of Culinary Tides Inc., to discuss:

  • The background of natural colors and flavors

  • Natural colors and flavors "birth" patterns

  • Technical direction for natural colors and flavors

  • Consumer research for color and flavor trends in food and beverage 

To hear more about Badaracco's insights into natural colors and flavors, check out her speaking appearence at the SupplySide West Workshop: Colors & Flavors: Superheroes of Product Success, Thursday, Oct. 17, 9-11 a.m. in Las Vegas.  

About the Author(s)

Connor Lovejoy

Connor's first foray into the global nutrition industry was in 2018. Since then he's dived into a wide variety of  topics, including product formulation, vitamins and minerals and botanicals. A graduate of Arizona State University; outside of work you can find him spending time with his wife, Maddy, and their two rabbits Puck and Winnie. 

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