As Middle Eastern citizens are continuing to migrate across the world, the spices and surprisingly compatible flavors are also finding their new homes in old dishes. From a sweet bastani – ice cream made from eggs, sugar, rose water, pistachios, vanilla, saffron, and milk – to a savory Za’atar manakeesh – a stone-roasted flatbread brushed with a mixture of olive oil and Za’atar, a blend of thyme, sumac, and toasted sesame seeds, served with lebneh – Bell is inspired to provide the solution to weave together Middle Eastern flair with finished flavored products.
Each year, Bell inspires the imagination of its customers through its Spark Trend program. Spark is Bell’s insider resource for up-and-coming trends and inspirations to ignite creativity for new product concepts. This year, “The Arab World” trend has showcased a unique lineup of unexpected flavor balances that have attracted interest and success. This has helped lay the foundation for enduring Middle-Eastern flavor trends offered at Bell.