June 17, 2009
ROSEMONT, Ill.In addition to the nutritional and functional benefits, whey protein has been shown to helps control hunger, which provides food and beverage manufacturers to use whey protein ingredients in their products.
A 2008 survey conducted by NPD Group for Dairy Management, Inc. (DMI) found that 67 percent of consumers stated that feeling full is important when trying to lose weight and two-thirds believe that satiety is important in their food and beverage choices.
We know that a higher-protein diet can be an excellent way to feel fuller longer and may help reduce the desire to reach for unhealthy snacks between meals, said Matt Pikosky, registered dietitian and director of research transfer at the National Dairy Council. Whey protein added to foods and beverages can help increase daily protein intake to achieve a higher protein diet, which can help promote a feeling of fullness.
Calorie-for-calorie, protein has been shown to lead to greater satiety than carbohydrates or fats. Whey protein is a high-quality protein naturally found in milk and contains the essential amino acids the body needs.
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