April 16, 2012

3 Min Read
VIRGO Launches SupplySide Regulatory Compliance Program

PHOENIXVIRGO announced the launch of the SupplySide Regulatory Compliance Program, the newest and most ambitious initiative by the company to ensure all participants at SupplySide events are in compliance with important regulations covering claims and ingredients. The program includes education, monitoring and enforcement around both inappropriate claims and inappropriate ingredients.

The SupplySide Regulatory Compliance Program also empowers every industry member to report compliance issues in real time through the SupplySide MarketPlace App. This free App includes a "Compliance" button that allows anyone to enter the details of a compliance concern, which are then sent anonymously in real time to the SupplySide Compliance Team for immediate follow up and enforcement as needed. The App is available by searching "SupplySide MarketPlace" in the App Store, or by visiting http://m.core-apps.com/ssmarket12; it works on the iPhone, Android, Blackberry and html platforms. Compliance concerns can also be reported to any member of the VIRGO staff for immediate follow up.

"Industry compliance with FDA and FTC regulations is a responsibility that we all share. It is about the entire community coming together to protect the integrity of the industry as a whole," said Jon Benninger, vice president of VIRGO's Health & Nutrition Network. "After SupplySide West last year, we were notified that an individual was promoting a banned ingredient from the show floor. We realized that our best efforts weren't enough and we needed to involve the entire community to make sure this never happened again. This innovative approach empowers all of us to help support industry self regulation."

The VIRGO Compliance Team will be walking the show floor before and during SupplySide MarketPlace to look for any compliance issues, along with representatives of the Natural Products Foundation (NPF).

"We are thrilled to be working with VIRGO in this leading-edge program," said Deb Knowles, executive director of NPF. "This is the most innovative program in the industry in terms of providing on-target, substantive educational resources to industry advertisers." NPF will also be asking all exhibitors to sign NPF's Truth in Advertising Pledge, which simply makes a promise to abide by current advertising regulations.

For more than a decade, VIRGO has taken a proactive role to ensure exhibitors and advertisers comply with U.S. regulations, reviewing all print and online ad materials for inappropriate claims and removing exhibitors from the SupplySide show floor when serious compliance issues have warranted this action. VIRGO also provides compliance resources for industry through a long history of SupplySide training and education programs, webinars, online videos and resources, and editorial coverage and commentary. VIRGO has also exposed companies making illegal claims or selling banned ingredients and turned them in to both FDA and FTC for regulatory enforcement.

"We've been a contributor to and supporter of industry self-regulation and compliance efforts since we entered this industry 17 years ago, but much of our work has been behind the scenes," Benninger said. "With this latest expansion of our compliance programs, we are upping the ante, taking a very public stance, and asking all of our industry colleagues to support this effort and the important efforts put forth by our industry associations."

More information about the SupplySide Regulatory Compliance Program is available online.

Subscribe and receive the latest insights on the health and nutrition industry.
Join 37,000+ members. Yes, it's completely free.

You May Also Like