Dietary supplements for cognitive health can meet the needs of consumers in every stage of life, presenting ample opportunity to natural products companies seeking to innovate within the brain heath category. However, as outlined by Danielle Citrolo, R.Ph., technical services manager, Kyowa Hakko U.S.A. Inc., creating a brain health product is no easy feat, and requires careful consideration of claims, regulations, research and more. Citrolo spoke during the “Cognitive Health Throughout the Lifespan” panel discussion at SupplySide West in Las Vegas, Oct. 4-8.