Consumers are drawn to ingredients such as protein, probiotics, fiber, vegetables and grains—as well as products with reduced sugar. Traditional breakfast fare rarely highlights these components, nor offers options featuring convenience, nutrition and great taste. However, the first meal of the day is getting a much-needed makeover.

Bars are an increasingly prevalent format for breakfast products. For more insight into the role of bar and snack products in the marketplace, join us for the Bite Sized Satisfaction: Snacking to Better Health panel discussion on Friday, Oct. 7, at SupplySide West 2016.