Marketing a successful weight management product involves a mix of factors, perhaps the most important of which is ensuring a product meets the needs of its target audience. Claims are another key component, particularly in a category where a small minority of companies have damaged consumer trust. In this podcast, Risa Schulman, Ph.D., president of Tap~Root, talks with Karen Butler, content marketing manager, about some of the do’s and don’ts of developing products for body-conscious consumers.
Some of the talking points include:
• Science and regulatory considerations
• The role of body composition
• Advice for product developers
Schulman will be speaking at the “Tackling Weight Management With Nutrition” Workshop on Tues., Sept. 26, from 9 am to noon at SupplySide West. The Workshop is underwritten by NNB. Visit supplysideshow.com for more information and to get registered.
Click the following link to read a related article by Schulman, "The Role of Body Composition in Weight Management."