Probiotics are a growing category in health and nutrition with innovation allowing the beneficial bacteria to thrive in several delivery forms and more research showing their beneficial health effects. This INSIDER Ingredient Insights Video covers the market and research behind probiotics, as well as possible hindrances to future growth.

Hear more from Euromonitor International’s Ewa Hudson, Nourish Nutrition’s Sunita Kumar and Burdock Group’s Ray Matulka in INSIDER’s Digital Summit—Probiotics: From Microbiome to Market Success. The Digital Summit also features Take Ogawa from Second Genome who discusses the microbiome and Bindhu Verghese from Charles Rivers Labs who covers probiotic testing.  

Other INSIDER probiotic resources: