Whether it’s called clean label, clear label or free-from, shifting consumer demands have led to immense innovation in the food, beverage and supplement industries with current trends driven by an emphasis on health and wellness, and a desire for products formulated with clean-label ingredients.

Nowhere is this more evident than the food and beverage industry where consumers are demanding more transparency about how ingredients are sourced and how products are manufactured. It’s safe to say the clean-label movement is moving out of trend spotlight and becoming the new norm.

The food and beverage industry is undergoing a paradigm shift in how it processes, creates and delivers products to consumers, but going clean label isn’t as easy as 1-2-3. Whether a nutrition bar, cereal or sports drinks, products must meet consumers’ expectations for a number of variables such as taste, texture, functionality and cost. This tasks beverage formulators with finding clean-label ingredients that not only look good on a label, but also function well in the final product.

In this episode, Heather Granato, vice president of content, Global Health and Nutrition Network, Informa Exhibitions, and Judie Bizzozero, managing editor, INSIDER, discuss:

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Got feedback? Email Judie Bizzozero at [email protected]  or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast