Healthy INSIDER Podcast 4: The Next Gen of Organic

<p style="margin: 0in 0in 10pt;">The <a href="" target="_blank">Organic &amp; Natural Health Trade Association</a> wants to strengthen what it means to be organic. </p>

In 2014, the Organic & Natural Health Trade Association set a goal to create a seal and certification for using the term “natural” on product labels. However, after a January 2015 board meeting, the trade group’s board decided not to create a natural seal, and instead, it will focus on bolstering the standards and understanding of the already established Organic certification.

In this episode, Sandy Almendarez, editor in chief, INSIDER, and Karen Howard, CEO and executive director, Organic & Natural Health discuss:

  • Why Organic & Natural decided not to develop a “natural” certification, and why natural would be a higher bar to meet than organic.
  • FDA’s call for comments on the use and regulation of the term “natural” on product labels.
  • Organic 3.0 and the work IFOAM Organics International is leading on this front

Links and Resources:

Got feedback? Email Sandy at, or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.