The Organic & Natural Health Trade Association wants to strengthen what it means to be organic.

February 10, 2016

In 2014, the Organic & Natural Health Trade Association set a goal to create a seal and certification for using the term “natural” on product labels. However, after a January 2015 board meeting, the trade group’s board decided not to create a natural seal, and instead, it will focus on bolstering the standards and understanding of the already established Organic certification.

In this episode, Sandy Almendarez, editor in chief, INSIDER, and Karen Howard, CEO and executive director, Organic & Natural Health discuss:

  • Why Organic & Natural decided not to develop a “natural” certification, and why natural would be a higher bar to meet than organic.

  • FDA’s call for comments on the use and regulation of the term “natural” on product labels.

  • Organic 3.0 and the work IFOAM Organics International is leading on this front

Links and Resources:

Got feedback? Email Sandy at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast

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