In 2014, the Organic & Natural Health Trade Association set a goal to create a seal and certification for using the term “natural” on product labels. However, after a January 2015 board meeting, the trade group’s board decided not to create a natural seal, and instead, it will focus on bolstering the standards and understanding of the already established Organic certification.
In this episode, Sandy Almendarez, editor in chief, INSIDER, and Karen Howard, CEO and executive director, Organic & Natural Health discuss:
- Why Organic & Natural decided not to develop a “natural” certification, and why natural would be a higher bar to meet than organic.
- FDA’s call for comments on the use and regulation of the term “natural” on product labels.
- Organic 3.0 and the work IFOAM Organics International is leading on this front
Links and Resources:
- Organic & Natural Health Association Declares Stance on ‘Natural’ & Other News
- Organic & Natural Launches Campaign for Defining "Natural" Standards
- The ‘Natural’ Cases: An Update after FDA’s Request for Comments
Got feedback? Email Sandy at email@example.com, or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast