Leatherhead Food International estimated the U.S. functional foods market will grow to $8.6 billion in 2015, up 21 percent from 2009. The accelerating growth of functional foods is affecting millions of Americans and dramatically reshaping the marketplace. Yet, there is limited definition, regulatory structure and industry direction on how to navigate this emerging movement.
Join me Oct. 6 from 1:30-4:30 p.m. for the SupplySide West 2015 Functional Foods Summit where you will learn about consumer motivations and triggers related to the purchase of functional foods as well as unarticulated needs; formulation considerations with these products including how to combine sensory benefits, functional benefits, safety and shelf life into a consumer-relevant food; and insight into the current and future regulatory and compliance complexities in this category.
Attendees will learn how to successfully develop functional brands; how to define current and emerging regulatory and market barriers; formulation challenges and product solutions; and how to illustrate the emerging consumer needs and motivations.