The free-from market is a small niche movement. It includes consumers who are avoiding specific dietary ingredients for a wide range of reasons, ranging from physiological, i.e., allergies and intolerances; disease management, e.g., diabetes; weight management, e.g., Weight Watchers; to philosophical, e.g., vegetarian, raw foods, Paleo. Exclusion diets appeal most to Millennials (aged 18 to 35 years old). The markets barely breaks into double digits, according to FMI’s U.S. Grocery
Register to view the full article
Registering as a member of Natural Products INSIDER will give you free access to premium content including digital magazines, webinars, whitepapers and more.