Form and FunctionForm and Function
Americans no longer rely only on dietary supplements for added nutrients. Whether heart-healthy cereals or yogurts for digestive health, functional foods and beverages are gaining traction with mainstream consumers.
June 24, 2014
Americans no longer rely only on dietary supplements for added nutrients. Whether heart-healthy cereals or yogurts for digestive health, functional foods and beverages are gaining traction with mainstream consumers. Learn more about the trends in the market, crucial formulation considerations and beverage regulatory analysis in this Digital Issue.
Table of Contents
Viewpoint: The Quest for Taste and Trust
Focus on Functionality
The larger trends in the functional food and beverage market are all about offering convenience and ease to consumers. But, what forms those foods and beverages are taking is proving to be just as important as what is in them.
Consumers want functional and fortified foods that are healthy, safe and enjoyable, so food manufacturers must balance that yum factor with health, texture, appearance and cost.
Supplements v. Conventional Beverages: Toeing the Line
In a 10-page document early this year that updated its guidance from 2009, FDA distinguished liquid dietary supplements from beverages.
Takeaways for Your Business
More consumers are getting nutrients from functional foods and beverages, especially yogurt and cereal.
Food formulation starts with a lengthy R&D process, that can produce successful products that meet consumer demand.
Companies manufacturing and distributing liquid supplements must carefully review FDAs January 2014 guidance.
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