Viewpoint: The Quest for Taste and Trust

Focus on Functionality
The larger trends in the functional food and beverage market are all about offering convenience and ease to consumers. But, what forms those foods and beverages are taking is proving to be just as important as what is in them.

Food Formulating
Consumers want functional and fortified foods that are healthy, safe and enjoyable, so food manufacturers must balance that yum factor with health, texture, appearance and cost.

Supplements v. Conventional Beverages: Toeing the Line
In a 10-page document early this year that updated its guidance from 2009, FDA distinguished liquid dietary supplements from beverages.

More consumers are getting nutrients from functional foods and beverages, especially yogurt and cereal.

Food formulation starts with a lengthy R&D process, that can produce successful products that meet consumer demand.

Companies manufacturing and distributing liquid supplements must carefully review FDAs January 2014 guidance.