December 22, 2011
CHICAGOFair Trade certified chocolate, from Callebaut®, ensures the sustainable cocoa sector while offering confectioners, bakers and pastry chefs chocolate ingredients to meet consumer demand. The company is offering Fair Trade certified versions of its 811NV (55.3% Cacao Dark), 823NV (35.1% Milk) and 70-30-38NV (70% Cacao Dark) without any difference in taste, flavor or workability to classic Callebaut counterparts. The Fair Trade chocolate will be available as callets in 10 kg bags.
The rising future demand for cocoa and chocolate means we are constantly looking for better, more sustainable ways to grow cocoa and to ensure that chocolate is available for future generations to enjoy," says Mike Schrauth, senior director of sales and marketing, Gourmet, Barry Callebaut.
Callebauts Fair Trade chocolate consists of raw ingredients that are available to be certified Fair Trade, including all cocoa ingredients, sugar and natural vanilla. Callebaut purchases the Fair Trade cocoa beans from cooperatives in the Ivory Coast and in Ghana. The Fair Trade sugar originates from cooperatives in Malawi, Belize and Mauritius, while the Fair Trade natural vanilla comes from cooperatives in Madagascar.
The FAIRTRADE Certification Mark ensures that the product meets certain economic, social and environmental standards. The Mark is the most widely recognized social and development label in the world, and a registered trademark of Fairtrade International (FLO). According to FLO, sales of Fair Trade Certified products have been growing on average of 40 percent per year over the past five years.
For confectioners, bakers and pastry chefs, there is no additional administrative cost or work with FLO if they purchase the Callebaut Fair Trade Certified chocolate products. They just have to register with FLO in its web site.
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