ERSP Cautions Baby Boomer Supplement

The Electronic Retailing Self-Regulation Program (ERSP) recommended Brazilian Basics LLC modify certain broadcast and online advertising claims for AO3 Boomer Berry Dietary Supplement

July 24, 2009

2 Min Read
ERSP Cautions Baby Boomer Supplement

NEW YORKThe Electronic Retailing Self-Regulation Program (ERSP) recommended Brazilian Basics LLC modify certain broadcast and online advertising claims for AO3 Boomer Berry Dietary Supplement. The claims in question include:

  • Now you can enjoy a healthy, pain-free and vibrant life thanks to the guaranteed, all-natural, safe, nonprescription AO3 Boomer Berry from Brazilian Basics.

  • HEART Support: Prevent Heart Disease; Improve your cholesterol; Improve your heart circulation

  • BRAIN Support: Sharpen your concentration; Improves your mental clarity; Lowers risk of developing Alzheimers

  • JOINT Support: Relieve joint pain; Increase Joint mobility: Supports and cushions joints

  • ENERGY Support: Boost your energy; Increases Vitality

  • Study after study has shown that AO3s unique formulation of ingredients can prevent heart disease, relieve joint pain, improve brain function, increase energy.  [accompanied by the following text on screen; Harvard, Johns Hopkins, American Heart Association]

  • Award Winner; 2007 & 2008

ERSP recommended that the marketer modify claims regarding omega-3 fatty acids and the prevention of heart disease to make clear to consumers that supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease.

ERSP determined that the claim Improve your cholesterol was not was not adequately supported, although ERSP found that the marketer provided a reasonable basis for the claim Improve your heart circulation.

ERSP determined that the claim that AO3 Boomer Berry Lowers the Risk of Developing Alzheimers was not supported. ERSP further determined that the marketer provided adequate support for the claims AO3 Boomer Berry would Sharpen your concentration and Improve your mental clarity.

ERSP concluded that the marketer did not support claims that the product can Relieve joint pain and Increase joint mobility. ERSP found that the marketer could support the claim that ingredients in AO3 Boomer Berry Supports and cushions the joints.

Finally, ERSP recommended that the marketer disclose the basis for the claim Award winner; 2007 & 2008, to assure that consumers are aware the award was presented to the company, not the product.

ERSP, the electronic direct-response industrys self-regulatory forum, is administered by the Council of Better Business Bureaus (CBBB) with policy oversight by the National Advertising Review Council (NARC).

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