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Consumers Focus on Food, Drink LabelsConsumers Focus on Food, Drink Labels

August 25, 2009

1 Min Read
Consumers Focus on Food, Drink Labels

DECATUR, Ill.New research released by Tate & Lyle revealed that as busy U.S. consumers embrace healthier lifestyles, 55 percent are heavily influenced by nutrition facts and ingredient labels.

Consumers want to make healthy choices and more than 60 percent of them rely on food and beverage labels to do this, said Lisa Sanders, PhD, RD, nutrition scientist, Tate & Lyle. Research also shows that 50 percent of consumers look to labels when they are purposely trying to add specific nutrients, like fiber, to their diets.

When reading labels, the Nutrition Facts Panel is one of the top areas consumers read. Tate & Lyle found that 46 percent review the Nutrition Facts Panel to find out about fiber content.

Consumers shared eight approaches to label reading with Tate & Lyle that help them determine which food and beverage items make the final cut.

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