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Cognitive Health Products: Market OpportunitiesCognitive Health Products: Market Opportunities

A joint survey between Kemin and INSIDER looked at the demographics for the cognitive health market, as well as products development, noted challenges and category growth.

September 30, 2014

1 Min Read
Cognitive Health Products: Market Opportunities

Report Summary

Supplement sales in the cognitive health market are growing, but consumer interest is underdeveloped. To explore the potential around this market, Kemin teamed up with Natural Products INSIDER to survey its readers about their interest and experience in the cognitive health market. The respondents addressed delivery forms and demographics, product development, noted challenges in the market and offered projections about category growth.

Editor's Take

As the Baby Boomer demographic grows larger, more focus has shifted toward cognitive health. And it's not just Boomers who are a key target market. Middle-aged adults and students are being targeted as demographics of interest, along with children and pregnant women. With growing interest in this market, companies will need to find ingredients with scientific support and convenient delivery systems to draw target consumers in.

Takeaways for Your Business

  • Discover which demographics offer the most potential in the cognitive health category.

  • How regulations and clinical evidence factor into the market

  • What delivery forms are most popular with manufacturers and consumers


kemin

Kemin is committed to delivering safe, beneficial, quality ingredients for use in supplements and foods. Our products are scientifically formulated and produced to exacting specifications. Our product effectiveness is demonstrated through human clinical trials conducted with OUR ingredients - not borrowed science. Kemin's commitment means you can have complete confidence in the quality and integrity of our ingredients. Learn more at Kemin.com

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